| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Building trust in agri-food chains: the mediating role of effective communication
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| Autores: |
Fischer, Christian
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| Data: |
2009-05-18
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| Ano: |
2009
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| Palavras-chave: |
Trust
Agri-food Chains
Europe
Agribusiness
Marketing
Q13
L14
L66
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| Resumo: |
Using recent survey data (n = 1,430) on trust levels in agri-food supplier-buyer relationships in six different European countries, two commodity chains (meat and cereals) and two chain stages (farmer-processor and processor-retailer), main determinants of trust are identified and discussed. The structural equation modelling estimation results indicate that trust can be significantly improved by effective communication and by a positive collaboration experience. The existence of personal bonds does not seem to play a direct role in the retailer-processor relationship but is important when dealing with farmers. In both chain stages a positive collaboration experience as well the existence of personal bonds also indirectly enhance trust by promoting effective communication which in turn positively impacts on trust levels, thus making it a powerful mediator.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/50106
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| Relação: |
International Association of Agricultural Economists>2009 Conference, August 16-22, 2009, Beijing, China
Contributed Paper
244
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| Formato: |
21
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